Noddys, media trust and media literacy

Winningmedia comes back after a half-a-month-long "dissertation leave".

Having gone through the recent media reports, what has interested me is the unabated discussion(see Newstatesman, MediaGuardian) on trust in media, in particular television. All this fuss about media trust has reminded me of the dissertation which I have just submitted.

The dissertation is about how media frame our our perception of the reality by emphasizing or selecting some aspects of an event while excluding others. What reporters are writing is actually not report but story. The media frame is acting like a window, through which we look at the world. How big is the window and which direction it is opening towards shape our perception of the world.

Compared with the media framing, the debate on the use of "noddys" pales in significance. The "noddys" is more about technique, but media framing goes to the heart of the issue, namely, the content and its orientation. Unfortunately, nobody seem to care about media framing, with all jumping to the bandwagon of "noddys".
it is nothing but a blinder which keeps us from seeing the broader picture.

We may have too high expectations for media, so that we tend to feel "decieved" by such things as noddys. But what I want to remind everyone of is that the news world is anything but perfect. Framing is something inherent in it, and noddys is simply a result of current media culture.

So we don't need to make a big fuss of the "noddys", instead we need to improve our media literacy, and always keep critical eye on the media world. That is the only realistic way or solution to the current issue of media trust.